The Pickleball Weekly reaches readers in 102 countries

The Pickleball Weekly says its audience has expanded to 102 countries and territories less than a year after launch, underscoring pickleball’s growing international reach. The free digital magazine is now read across six continents as it expands coverage of the sport’s global business, competition and culture.

Why it matters: - The Pickleball Weekly’s reach across 102 countries and territories shows pickleball’s audience is no longer centered in the United States. - The milestone suggests demand for international coverage of a sport that is still expanding through new courts, clubs, federations, tours and grassroots communities. - The magazine’s growth gives readers a broader view of how pickleball is developing in different regions and formats.

What happened: - The Pickleball Weekly reached readers in 102 countries and territories. - The publication crossed the 100-country threshold less than one year after its first issue. - The magazine launched on Oct. 8, 2025. - Founder and editor-in-chief Adriana Falco framed the publication as an international outlet from the start. - The magazine says it now has readership across six continents.

The details: - The Pickleball Weekly is an independent digital magazine covering pickleball sport, business, people and culture around the world. - Coverage includes professional and amateur competition, international development, business, health and fitness, equipment, strategy, travel, lifestyle and the people shaping the sport. - The publication is free to read. - The magazine publishes four times each month and is available in a magazine-style digital format. - The outlet combines original reporting, interviews, features, columns, product coverage and expert insight. - The publication has featured professional players, rising junior athletes, industry executives, entrepreneurs, coaches and people developing pickleball in local communities. - Its international reporting has covered Europe, Asia, Africa, the Caribbean, Latin America and Oceania. - The magazine also reports on how countries are building the sport through grassroots programs, emerging national organizations, major professional events and international competition. - The publication can be found online at ThePickleballWeekly.com. - The Pickleball Weekly’s social accounts include LinkedIn, Instagram and Facebook.

Between the lines: - Falco’s comments point to a publishing strategy built around pickleball’s global growth, not just U.S. competition. - The readership figure also signals that niche sports media can scale quickly when the audience spans multiple countries and languages. - The magazine’s emphasis on international stories suggests it is trying to serve both players and industry stakeholders following the sport’s expansion.

What's next: - Falco said the 102-country mark is not the finish line and that more countries and communities remain to be reached. - The Pickleball Weekly plans to keep expanding its international storytelling as the sport grows globally. - The publication is seeking readers, contributors and advertisers through its website.