Old Trapper becomes founding partner of the new Pac-12

Old Trapper has signed a multi-year deal with the Pac-12 as the conference launches its 2026–27 chapter, giving the beef jerky brand a prominent role across championships, broadcasts and digital channels. The agreement expands Old Trapper’s visibility in college sports and ties the Pacific Northwest brand to the reworked conference from day one.

Why it matters: - The deal puts Old Trapper in front of Pac-12 fans across football, men’s and women’s basketball and championship events. - The partnership gives the brand premium national exposure as the Pac-12 begins its next chapter for the 2026–27 athletic season. - The conference also gains a consumer brand with Pacific Northwest roots and a long-standing college sports footprint.

What happened: - Old Trapper announced a multi-year partnership with the Pac-12 Conference on July 28, 2026. - The agreement names Old Trapper the Official Beef Jerky of the Pac-12 Conference, an Official Partner of the Pac-12 Conference and a Founding Partner of the Pac-12 Conference. - Playfly Sports brokered the deal. - The Pac-12 is launching its next chapter for the 2026–27 athletic season.

The details: - Old Trapper will appear across Pac-12 championship events, digital platforms, social media and live event broadcasts. - The partnership includes advertising integration on live broadcasts. - The agreement also includes digital and social media promotion throughout the year. - Old Trapper branding and activations will run across multiple Pac-12 sports and media properties. - The brand will have a strong presence at the Pac-12 Men’s and Women’s Basketball Championships. - That presence includes onsite fan activations, in-arena branding and sponsored features during tournament games. - Additional branding and activations are planned for Pac-12 Baseball, Softball and Women’s Gymnastics Championship events. - The baseball and softball tournaments will also include onsite engagement. - Old Trapper has produced beef jerky and meat sticks from Forest Grove, Oregon, since 1969. - The company describes itself as a family-run business with a full line of naturally smoked meat snacks. - Old Trapper says its products are distributed nationwide and come in flavors including Old Fashioned, Peppered, Teriyaki and Hot & Spicy. - More information is available on the company’s website.

Between the lines: - The “Founding Partner” label signals early alignment with the Pac-12’s relaunch and gives Old Trapper a first-mover position in the conference’s new sponsorship lineup. - The partnership also underscores how college conferences are leaning on integrated sponsor packages that combine broadcast, social and in-venue exposure. - Old Trapper’s Pacific Northwest identity fits the conference’s regional branding narrative, which both sides highlighted in their remarks.

What’s next: - Old Trapper’s activations are set to roll out across the 2026–27 season and conference championship events. - The Pac-12 will use the partnership to support its broadcast and digital presence as the new era begins. - Fans should expect to see Old Trapper branding at basketball, baseball, softball and gymnastics championships throughout the year.

The bottom line: - Old Trapper is betting on the Pac-12 relaunch for broad sports marketing reach, while the conference lands a founding sponsor with regional roots and year-round activation potential.